More Wonder, Less Worry

ABCmouse is the most-downloaded kids educational app, from one of Time Magazine’s Top EdTech Companies in the World. But in an increasingly crowded category, they needed to improve parents’ perceptions of credibility, innovation, and distinctiveness. We needed to instill confidence that ABCmouse is a tool parents can count on to prep their kids for school and for life.

We activated a “building blocks of learning” motif through a new logo (drawn by Eko Seitawan), a fresh and consistent voice, playful type from Meg Lewis, updated colors and characters, and portals that launch kids into a vibrant world of discovery.