Creating a place to build buzz for Buick vehicles between reveal and production, without photography. We used vehicle 3D data and imagined a high-tech “blank canvas” world around each vehicle inspired by the lifestyle it empowers. Vehicles were revealed on a bespoke website that acted as a way to get up close with all the key features, design and tech, and help people take a virtual test drive.
The virtual test drive platform has given Buick a sophisticated and efficient way to launch multiple generations of vehicles.
Content was designed to be easily ported from the launch website to other online advertising and the model overview page on Buick.com post-launch.
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Creative Direction
UI Design