Virtual Vehicle Launches

Creating a place to build buzz for Buick vehicles between reveal and production, without photography. We used vehicle 3D data and imagined a high-tech “blank canvas” world around each vehicle inspired by the lifestyle it empowers. Vehicles were revealed on a bespoke website that acted as a way to get up close with all the key features, design and tech, and help people take a virtual test drive.

The virtual test drive platform has given Buick a sophisticated and efficient way to launch multiple generations of vehicles.

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Content was designed to be easily ported from the launch website to other online advertising and the model overview page on Buick.com post-launch.