Really Good Coffee That Lifts People Up

Gooseneck Coffee Co. is a coffee roaster in Detroit looking to expand from a single location to regional/national distribution. We crafted a look and feel for them (including packaging, collateral, merchandise and a website) that would signal their brand values to distributors and a new population of prospective fans.

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Each of their four categories of coffee got its own illustrated logo.

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To reinforce how roasting pulls out different flavors in the coffee bean, we created a “tasting notes” color palette by sampling a photograph of coffee and curating the most expressive color pixels.

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Packaging is printed on a biodegradable bag and uses a sticker system to make for efficient flavor swaps.

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For their new brand launch, we designed lots of merchandise, a website, stationery, packing materials, and a mobile brew bar.

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