Crocs fans are mad creative. They take self-expression to a new level. But sometimes, reality keeps their feet on the ground. Crocs challenged us to create a space where they could experiment and bring their creative energy to life without limits. Introducing Mad Lab: a first-of-its-kind digital playground where your weirdest, wildest, WTFest energy is the catalyst for creation.
To create a look that was both original, infinitely expandable, and as unexpected as our fans, we created a set of custom 3D art inspired by their creativity and personalities, and then trained our proprietary AI to extend it on the fly.
The Mad Lab takes your answers to a series of personality questions and creates a unique, collectible creature that looks and feels like YOU. (It’s called a BBITZ)
Once created, you can Mint & share your Bbitz with friends and the Mad Lab Community.
Keep the creative energy flowing by participating in challenges, collecting your favorite Bbitz, winning awards, and getting IRL prizes, including a special edition Mad-Lab-themed pair of crocs.
CAPABILITIES
Brand Expression
Copywriting
Creative Direction
3D Illustration
Animation
Product/Shoe Design
Website Design