Bound By Nothing

We helped JennAir reclaim the defiant spirit of founder Lou Jenn (who invented the downdraft range and paved the way for open concept home design) and turn the increasingly complacent luxury appliance industry on its head. The new brand launch led to an 11% increase in sales, 86% increase in retail partner floor commitments, and an 18% increase in brand consideration.

1-J1

1-J2

1-J3

1-J4

1-J5

1-J6

1-J7

1-J8

1-J9

2-productImagery0

2-productImagery1

2-productImagery2

2-productImagery3

2-productImagery4

2-productImagery5

2-productImagery6

2-productImagery7

We created (and coded) a randomized glyph set for use in headlines and other accent type.

We launched the brand with a new social, broadcast and online presence, and an exhibit at the Architectural Digest Design Show (where we won Best in Show), with an after-hours launch event featuring performances from Nas and Deerhunter.

5-WildPostings

11

11-collateral3

11-collateral4

11-poster

14-booth1

14-booth3

cube

privatejet_NOIR-6

One of our favorite artifacts was the JennAir “bible”—a 12×12, hard-bound, laser cut coffee table book that outlines the strategic foundation of the reclaimed brand.

book1b

book1c

book3

book4

book5

book6

book7

book8

book9

book10

book11

book13