Lenovo asked us to create a look and feel for a year’s worth of promotional content positioning Lenovo.com as the biggest destination for personalized tech. The challenge: create a human connection, while remaining product-centric. And oh by the way, no budget to shoot new assets.
We used that constraint to our advantage by stitching together 360s from available product data, and using them as springboards into animated, always-(r)evolving worlds inspired by each of their four major audiences.
