We helped PUMA capture social share during the brand-crowded World Track & Field Championships in Beijing through a series of speed drawings. As soon as the gun went off for a race featuring a PUMA athlete, we started drawing, capturing key moments from the race within moments of the finish and posting them as mini posters throughout the day. Our realtime content earned 65% share of voice, more than any competitor—including event sponsor Adidas.
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Illustration