It's sports-design satire, with all the beveling and angled type and muddying combinations of colors and shapes. One bright spot: the sword slicing through a "C" that looks like it was made with a sword. Something to build on.
We brought the type back to the midwest, with a script that says "Cavaliers" being cut out by a sword with CLEVELAND engraved on it. And it wouldn't be the Cavs without the combination of wine and gold, so we took a cue from their original look and filtered out the blues and blacks to get back to their essence.
We love the combination of the super extended, cut-from-steel letters for CLEVELAND and the script that feels blue collar and small town at the same time. Added to that are some classic numbers and a a secondary "dagger" logo that says Cavs.