Los Angeles
Lakers

It's a bit shocking that the lakers rank as low as 20 on the blog circuit, but when you consider how disconnected the name is to the location and put some of the design moves in a vacuum, you could probably build a case for a more significant update. But that's in a vacuum; at this point, "Lakers" is synonymous with LA, the lettering is legendary, they've won 17 effing titles under this brand! It might be the most recognizable icon in the NBA! It's absolutely here to stay!

Current Look: Compiled Blog Rankings

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Current Look: Summing it Up

"Without debate, there's something about the Lakers jerseys that just sets them above the rest. The royalty of the gold, complimented by the purple lettering and number is unmatched."

—NBC Sports

Vision—Logo & Branding

CURRENT LOGO

As iconic as the logo is, there is one subtle tweak to look at. For one, they have an inexplicably-black outline of a basketball behind their logo. At this point, nobody in the entire world needs to have it explained to them that the lakers play basketball, the black clashes with the purple and the line art competes with the Lakers lettering.

PROPOSED LOGO

So we removed it! The streamlined logo feels like something built for the modern world without losing the iconic charm of the real hero, the (unchanged) LAKERS lettering. The circle even feels better and more appropriate as the Los Angeles sun than a basketball and widens the Lakers reach as a cultural icon, not just a basketball team.

GRAPHIC ELEMENTS

This was all about curation, not creation— we determined the Showtime-era numbers were the best option, and the only tweak we made was a very minor kerning fix between the E and the R on the secondary LAKERS lettering.

Vision—Uniforms

ASSOCIATION

Showtime. Enough said.

ASSOCIATION

Showtime. Enough said.

ICON

SHOW. TIME.

ICON

SHOW. TIME.

CITY

The Lakers will always be synonymous with LA, so we wanted to make sure they had a uniform that said Los Angeles... this throwback from shortly after they moved to LA from Minneapolis does the trick.

CITY

The Lakers will always be synonymous with LA, so we wanted to make sure they had a uniform that said Los Angeles... this throwback from shortly after they moved to LA from Minneapolis does the trick.

STATEMENT

Wouldn't be a Lakers kit without the Sunday Whites.