Captures the spirit of the wolf perfectly, the North Star is a great shout-out to the state motto, and other storytelling details abound around the northern lights and even some deep cuts about vikings(!). For all that, they've missed the forest for the trees, literally: we have a team called the Timberwolves without a single representation of a tree in their look and feel!
The blue on blue execution feels muddy and the northern lights green has never landed with their fans, so we evolved the color palette to something with more contrast and a more natural green. Most importantly, we added some trees to the logo! And the lettering looks pretty good on the current logo but by the time it makes it to the uniforms it feels way too modern and machine-made; we swapped in a more hand-made typeface that can help the logo and the uniforms feel more tied to the woods.
The tree motif continues here, bringing back the KG-era tree trimmings which are beloved by all. Extending the natural type to the numbers helps the graphics feel tighter, and we even included a "full moon" rendition of the "WOLVES" lettering (more on that when we get to the Statement uniform).