New York
Knicks

Unlike the Lakers or Celtics, the Knicks, despite being an indisputable icon of the NBA, don't have a look that feels as precious. Maybe its because they've changed their look a bunch, maybe it's because their current logo was created after their more successful eras, maybe it's because even the guy who made the logo doesn't love it? Either way, as historic as they are, we didn't feel as convicted about keeping what they had as with other cornerstone teams. That said, and as you'll see, we didn't reinvent the wheel in the end.

Current Look: Compiled Blog Rankings

15
AVG
RANK
18
MEDIAN
RANK
4
HIGHEST
RANKING
22
LOWEST
RANKING

Current Look: Summing it Up

"New York is the greatest city in the world, and there is nothing New York about this logo. There are only vague allusions... You could transfer the same combination of triangle, basketball, and font to any team."

—Zach Lowe

Vision—Uniforms
ASSOCIATION

Looking through the history of the Knicks uniforms, the coolest ones were in the 60's, when the New York lettering ditched the slab serif and was so big it would bleed down and around the sides of the jersey. Today's lettering is way too small, it needs to feel larger than life. We created a distorted version of the NEW YORK letters, giving you the sense of buildings towering over you.

ASSOCIATION

Looking through the history of the Knicks uniforms, the coolest ones were in the 60's, when the New York lettering ditched the slab serif and was so big it would bleed down and around the sides of the jersey. Today's lettering is way too small, it needs to feel larger than life. We created a distorted version of the NEW YORK letters, giving you the sense of buildings towering over you.

ICON

Icon and association uniforms keep the same color approach, but in addition to the aforementioned lettering, the shorts now feature the new Knickerbocker logo prominently on each leg, with a stripe that nods to the shorts they wore in their glory days.

ICON

Icon and association uniforms keep the same color approach, but in addition to the aforementioned lettering, the shorts now feature the new Knickerbocker logo prominently on each leg, with a stripe that nods to the shorts they wore in their glory days.

CITY

Too on-the-nose? We've seen subway concepts but not taxi uniforms; it's a build on their original checkerboard trim but with a yellow and black color treatment that feels fresh considering how ubiquitous the yellow taxis have always been in the city.

CITY

Too on-the-nose? We've seen subway concepts but not taxi uniforms; it's a build on their original checkerboard trim but with a yellow and black color treatment that feels fresh considering how ubiquitous the yellow taxis have always been in the city.

STATEMENT

A new color way for a previous City jersey (with the NYC skyline built into the side stripes) that gets closer to the original 50's throwbacks.

STATEMENT

A new color way for a previous City jersey (with the NYC skyline built into the side stripes) that gets closer to the original 50's throwbacks.